Александр Высоцкий - A Job Description for the Business Owner

A Job Description for the Business Owner
Название: A Job Description for the Business Owner
Автор:
Жанры: Управление бизнесом | Организационный менеджмент
Серии: Нет данных
ISBN: Нет данных
Год: 2019
О чем книга "A Job Description for the Business Owner"

What is the difference between the duties of a business owner and the duties of a senior executive in a company? If you are a business owner, you probably have already asked yourself this question. But at the same time you may have never seen a complete, detailed, step-by-step description of all the basic duties of a business owner of a typical company.

Бесплатно читать онлайн A Job Description for the Business Owner


Acknowledgements

This book could not have been written without the support of the employees and partners of Visotsky Consulting, Inc. They are incredibly dedicated to their work and are committed to helping business owners. I want to express special thanks to the business owners who graduated from our Business Owners Program. Many of the ideas for this book came from my conversations with them.

Introduction

One might consider this book to be quite unusual. It is not about how to start a business, or how to earn millions. And it is not for those who dream only about creating their own businesses. Instead, the target reader for this book is someone who has already created his or her own business and continues to participate in the daily activities of the company.

Those who have founded their own businesses often fall into the trap of being too involved in or personally performing the day-to-day operations of the enterprise, only to find they cannot escape—sometimes for a lifetime. They set up companies to achieve their dreams, yet years later they feel like hamsters spinning on a wheel. To some extent, any founder of a company knows that his or her main purpose is not to solve daily operational issues personally. They understand that in focusing on strategic matters, they will be able to contribute much more to the business than by simply making sales or managing technical issues. There is a reason why most small to medium-size business owners cannot escape the daily grind and thus continue to be more like clerks at a grocery store, never “growing out of their first pair of pants.” One might say they become victims of their own success.

People like to continue doing the things about which they feel competent. That makes sense. Success is usually based on a high level of competence, and that includes knowledge, skills, and experience. New companies are created by enthusiasts, the experts in their fields, and it takes years and considerable effort to achieve that high level of excellence in anything. Real pleasure and comfort come only when such competence is acknowledged and results in a loyal client and customer base, an increase in revenues, and public recognition of the brand. It's very rewarding to receive well-deserved recognition. This natural to want to enjoy one’s success, but therein lies the trap: There is no desire to change anything fundamentally.

In order for a company founder to rise above day-to-day operational activities, it is necessary to think and act in a completely new way. This means leaving one’s familiar comfort zone and going beyond one’s current levels of confidence and competence for a period of time. The first step is to figure out in which direction to move, and why. In order to be able to delegate operational management to a top-level executive and become one’s own business strategist, it is first necessary to understand what the job is all about.

This book describes the real job of a company owner as a professional activity with certain very precise responsibilities. My intention is to define these responsibilities in a practical and cogent way, since they are actually really simple by nature. While reading this book, you will likely find that you have already been carrying out many of these duties of a business owner intuitively and that all the progress you have made with your business has, in one way or another, been linked to the fact that you have acted in a correct manner. If this were not true, then only graduates of specialized business schools could create successful businesses, and that is not the case. The only difference between a professional approach and an intuitive one is that the professional clearly understands what he or she did right, and what was done incorrectly. Being informed allows for a conscious use of the experience.

I am sure that after reading this book you will have a clearer understanding of the most important duties of a business owner and will be able to do your job in a more informed way. This will give you the opportunity to place operational management into reliable hands and elevate your company to a whole new level.

Chapter 1. The Business Owner’s Role

Why do some companies grow large, their names and products familiar to everyone, while others just barely survive, lingering for years on the edge of bankruptcy? For example how was Apple able to create a cult, a fashion, an emotional commitment for its premium-priced products (before 1994, when the iPod and iPhone were not on the market) in a highly competitive market offering products at lower prices? How did they do it? And why is McDonald’s so successful? Its restaurants are considered an essential part of any civilized place in the world despite constant criticism by nutrition experts and challenges from competitors. It can be assumed that the reason for success is some amazing product that is available on the market and is so attractive to customers that it guarantees the company a bright future. The product is important, but obviously there is something more to it. There are plenty of successful restaurants with delicious food and good service that are not as renowned as McDonald’s. Likewise, there are many technological devices, but few are as well recognized as those created by Apple.

You might never have heard of the McDonald brothers’ restaurant if one day Ray Kroc, salesman and co-owner of a small company manufacturing mixers for public catering, had not seen a line of customers at the only McDonald’s restaurant and gotten excited about the idea of opening a chain of these restaurants based on the same model. Interestingly, Kroc was not the first to franchise the restaurant’s operations. The McDonald brothers had been selling franchises for a while without much success. That is why they readily agreed to let Kroc take over the franchise sales.

The point here is that behind every truly successful enterprise there is always a determined individual who is loyal to his own ideals and ready to go all the way. And when such a person is also a very skilled manager, his company achieves unbelievable results. While both the competitive business environment and good market conditions are certainly important, neither are able to create a business masterpiece. Behind every masterpiece, there is always an individual at the top who strategizes everything.

The formation of groups is one of the oldest human endeavors. The history of mankind includes a number of civilizations, but no single civilization could have existed without its founders and leaders. Nowadays, when developed countries choose democracy, this political system seems to enable a group of people to create something worthwhile on their own. But after a more thorough evaluation, it becomes apparent that no single group has achieved considerable success unless that success was purposefully and persistently pursued by the leader of the group. The modern kingdom of corporations, brands, and corporate management creates an illusion that some kind of collective intelligence is responsible for building a successful enterprise. But the fact remains that behind every tremendous success is a talented leader who is loyal to his ideals. Mankind admires this kind of person and remembers his or her name. However, for some strange reason, people try to imitate the external demonstration of success while ignoring its very basis. They focus on the


С этой книгой читают
В этой книге описаны основные инструменты управления, которые способны избавить вашу компанию от организационного хаоса и вывести на новый уровень развития. Каждая глава содержит описание одного из инструментов управления, примеры их работы. Вы не найдете в этой книге каких-то сложнейших систем для корпораций – только практичные и простые инструменты способные вывести бизнес на новый системный уровень.
Эта книга посвящена одному из фундаментальных принципов организации работы, использование которого необходимо для преодоления сложностей в управлении. Независимо от того, какой размер ваша компания имеет сегодня, читая эту книгу вы увидите, насколько велик настоящий потенциал вашего бизнеса, а также какие моменты в вашей деятельности на самом деле ограничивают его развитие. Вы можете подумать, что и так знаете, но я возьму на себя смелость утверж
В этой книге точно разделены обязанности владельца и директора. На примерах различных компаний, автор описывает как выполнение каждой из функций основателя влияет на успех бизнеса. Книга является простым и практичным руководством по управлению, в ней предприниматель найдет ответы, которые возникают рано или поздно у каждого управленца: как разделить функции владельца и руководителя; чем в точности должен заниматься основатель, чтобы компания была
В брошюре вы найдете ключевые данные, о том как эффективно выполнять работу руководителя. Не имеет значения, о руководителе какого уровня идет речь. Цель работы руководителя остается неизменной, меняются только инструменты. Так топ-менеджер компании использует стратегические планы, чтобы согласовать работу разных подразделений и нацеливать своих замов на определенный результат. А бригадир землекопов раздает задания рабочим прямо на строительной п
Мировой экономический кризис показал несостоятельность традиционных подходов к управления компанией. Что нужно делать, чтобы пережить сложные времена и воспользоваться будущим периодом роста? Во многом успех связан с переходом на новый метод определения стоимости компании, основанной на фундаментальной, внутренней стоимости, связанной с эффективностью процессов. Особое внимание автор уделяет влиянию любого стратегического решения на стоимость биз
B монографии рассмотрены особенности предметной области экономических процессов в сфере коммерческого использования результатов космической деятельности (РКД) предприятий ракетно-космической отрасли. Изучены проблемные вопросы коммерциализации в сфере использования РКД в социально-экономической, оборонной и научной областях.Проведено комплексное исследование экономических процессов, имеющих место при коммерциализации и оказании нового вида потреб
Наряду с лавинообразным ростом числа салонов красоты и фитнес-клубов, мы становимся свидетелями разорения как только что открывшихся, так и некогда успешных предприятий. Причина этого в том, что растущий рынок этих услуг, прорывные медицинские технологии и успехи фармакологии соседствуют с неумелым менеджментом, боязнью нововведений или использованием устаревших управленческих приемов. Книга содержит рекомендации по минимизации трудностей начальн
В книге налоговый адвокат рассказывает о том, как бизнес проверяют и будут проверять налоговые и правоохранительные органы в 2018/19 гг., и как вообще, в принципе, они выбирают того, кого надо проверить? В книге раскрывается подход и алгоритм действий проверяющих, что позволяет избежать поспешных и непродуманных действий.Она будет особенно полезна предпринимателям, которые хотят обезопасить свой бизнес.
Tłumaczenie na język polski wspaniałej powieści «Dziadek Mróz nie istnieje». I bajek nie ma. Ale czasami cuda się zdarzają, i wtedy może zdarzyć się wszystko.
Эта книга посвящена вопросам самозащиты от психологических нападений – хамства, оскорблений, манипуляций и тому подобного. В ней описываются некоторые из наиболее распространенных видов психологических нападений и способы защиты от них. Помимо этого, данная книга содержит много другой полезной и интересной информации на заданную тему…
Эта книга является практическим руководством по созданию бота для Telegram с использованием языка программирования Python. В ней описываются основные шаги для создания бота, такие как регистрация и получение токена, установка и настройка необходимых библиотек, создание функций бота и его запуск. Также рассмотрены дополнительные функции, которые можно добавить в бота, такие как отправка фотографий и видео, использование клавиатуры для быстрого отв
Neki citati američkih stratega iz knjiga sovjetskog perioda (zamenite SSSR Rusijom, Ukrajinom, Belorusijom i dalje na listi) i dobijte zanimljive rezultate da se ništa u imperijalizmu ne menja: "moramo pokušati destabilizovati Sovjetski Savez i njegove satelite, doprinoseći razlici između naroda i vladara". "Trebalo bi da pokušamo da zabijemo klin u odnose između rukovodilaca različitih zemalja komunističkog bloka, da posejemo seme nezadovoljstva