Лексика, связанная с продажами
Sales – Продажи
Example: Our sales have been steadily increasing over the past quarter.
Customer – Клиент
Example: We need to focus on providing excellent customer service to retain our clients.
Product – Продукт
Example: Our new product line is generating a lot of interest among customers.
Marketing – Маркетинг
Example: We need to develop a strong marketing strategy to reach our target audience.
Promotion – Продвижение
Example: We’re offering a special promotion this month to attract new customers.
Target audience – Целевая аудитория
Example: Our target audience consists of young professionals aged 25—35.
Lead – Потенциальный клиент
Example: We received several leads from our recent advertising campaign.
Prospect – Перспектива
Example: We have a meeting scheduled with a prospect next week.
Conversion – Конверсия
Example: Our website has a high conversion rate, resulting in more sales.
Negotiation – Переговоры
Example: The negotiation process with the client was challenging but successful.
Closing the deal – Заключение сделки
Example: Our sales team is skilled at closing deals and meeting targets.
Upselling – Предложение дополнительных услуг/товаров
Example: We trained our staff to upsell additional products to increase revenue.
Cross-selling – Предложение связанных товаров/услуг
Example: Our online store suggests cross-selling items based on customer preferences.
Cold calling – Холодные звонки
Example: Our sales representatives spend a few hours each day making cold calls.
Follow-up – Последующий контакт
Example: It’s important to follow up with potential customers to maintain their interest.
Pipeline – Воронка продаж
Example: We have a strong sales pipeline with many potential deals in progress.
Commission – Комиссия
Example: Our sales team receives a commission for each successful sale.
Quota – Квота
Example: Our sales representatives have a monthly quota to meet.
Presentation – Презентация
Example: The salesperson delivered an engaging presentation to showcase the product.
Value proposition – Уникальное предложение
Example: Our value proposition is our competitive advantage in the market.
Objection – Возражение
Example: The customer raised several objections during the sales pitch.
Referral – Рекомендация
Example: We received a referral from a satisfied customer.
Relationship building – Построение отношений
Example: Building strong relationships with clients is crucial for long-term success.
Follow-up email – Последующее электронное письмо
Example: After the meeting, I sent a follow-up email to thank the client for their time.
Sales pitch – Продающая речь
Example: The salesperson delivered a compelling sales pitch that convinced the customer.
Objection handling – Работа с возражениями
Example: Our sales team is trained in objection handling to overcome customer concerns.
Sales forecast – Прогноз продаж
Example: The sales forecast for the next quarter looks promising.
Competitive analysis – Конкурентный анализ
Example: We conducted a competitive analysis to identify our strengths and weaknesses.
Sales cycle – Цикл продаж
Example: Our sales cycle typically lasts around three months.
Sales funnel – Воронка продаж
Example: We analyze our sales funnel to identify areas for improvement.
Sales target – Цель продаж
Example: Our sales team is determined to meet their monthly sales targets.
Sales strategy – Стратегия продаж
Example: We developed a new sales strategy to penetrate the market more effectively.
Sales report – Отчет о продажах
